Once a specific strategy has been established--and bear in mind, this usually adapts and changes as external forces dictate-- Varney Business Communication creates a customized communications plan. This plan forms the nexus of a successful PR program, offering clear guidelines, recommendations, and metrics.
- Materials Development: news releases, white papers, backgrounders, viewpoints, fact sheet, milestones document, etc.
- Social Media Program
- Website Content
- Events (launch parties, conferences, seminars)
- Target media lists by vertical market
- Market Research Analyst Program
- Speakers Program & Training
- Crisis Management
- Marketing Programs
- Case Study Programs
- Graphic Design
- Website Design