Communication Plan

Once a specific strategy has been established--and bear in mind, this usually adapts and changes as external forces dictate-- Varney Business Communication creates a customized communications plan. This plan forms the nexus of a successful PR program, offering clear guidelines, recommendations, and metrics.

Elements include:

• Materials Development: news releases, white papers, backgrounders, viewpoints, fact sheet, milestones document, etc.
• Social Media Program
• Website Content
• Events (launch parties, conferences, seminars)
• Target media lists by vertical market
• Market Research Analyst Program
• Speakers Program & Training
• Crisis Management
• Marketing Programs
• Case Study Programs
• Graphic Design
• Website Design