Communication Plan

Once a specific strategy has been established--and bear in mind, this usually adapts and changes as external forces dictate-- Varney Business Communication creates a customized communications plan. This plan forms the nexus of a successful PR program, offering clear guidelines, recommendations, and metrics.

Elements include:

  • Materials Development: news releases, white papers, backgrounders, viewpoints, fact sheet, milestones document, etc.
  • Social Media Program
  • Website Content
  • Events (launch parties, conferences, seminars)
  • Target media lists by vertical market
  • Market Research Analyst Program
  • Speakers Program & Training
  • Crisis Management
  • Marketing Programs
  • Case Study Programs
  • Graphic Design
  • Website Design